You are probably aware that email marketing is not only a lucrative business but a venture that has its ups and downs. Statistics show that by the start of 2019 that there will be over 3.8 billion email users worldwide. Marketers with apt business skills know that this presents both a challenge and an opportunity. The challenge is to catch the attention of their ideal clients. On the other hand, the opportunity is to convert as many of these ideal clients into profitable leads for their business.
If you are to make it in this competitive business world, then you need well thought out strategies. So below are some Email Marketing Tips The Pros Don’ Want You To Know. Check them out:
Optimize for mobile
Most people use their mobile phones for internet applications that allow them to compose, read, reply and delete their emails. Those brands that do not optimize their emails for mobile devices often end up paying a stiff price for this mistake. Studies suggest that 63% of emails are deleted if they are not optimized for mobile. To use this aspect to your advantage, ensure that your emails are elegant, simple and readable on mobile devices.
Use relevant content
It is never enough to just send emails to your prospective clients, even if you are doing it consistently. What matters is the content that you send within the email. Be careful not to send an ad in an email. People do not want to receive emails that appear as an extension of an advertisement. Instead, tailor your message with relevant information that actually adds value to the user. This way the user gains trust in you and this increases the probability of them reading your emails.
Personalize your emails
Emails that are sent with personalized messages often receive higher open rates. Emails with the subject line “Hello” and then the readers first name received the highest open rates during Obama’s last campaign for President. Your job is to engage the readers attention as quickly as possible. So if you don’t accomplish this with the subject line, your possible reader will hit the delete key and move on to the next email. Psychologists say that at the local shop, a customer takes a look at a product for five minutes. However, it is a different case when viewing products online. A customer only takes a glance for 5 seconds before deciding whether to stay or move on. So, it is up to you to make the best of this situation by creating personalized emails.
Build on the concept of sharing
It is many people’s pre-conceived notion that posts that go viral only exist on social media networks such as Facebook and YouTube. This is not the case. The truth is that an email can be shared over a million times between users. As a marketer, your primary objective is to reach as many people as you can. Where possible, encourage your prospects to share the emails that you send them to their friends, colleagues and family members.
To sum it up, you need to be aware that email marketing is a game of numbers. The resources and time that you put into your marketing efforts is only measurable through numbers (i.e. the number of subscribers that actually buy your product in the long run). So follow these tips and watch your profits soar!
Make it a great day!